NASHVILLE,
Tenn. (September 2015) – Internationally known Nashville visual artist/musician Laura Powers has created a new line of innovative
custom-made pendants that allows individuals to wear family heirloom jewelry items
as necklaces, including single or "lonely" post/stud earrings and
pins.
Powers
officially launched her EarringRenaissance product line on Aug. 12 with a month-long fundraising campaign
on indiegogo.com. She spent more than two years developing an easy-change
pendant system for those women who have lost post-style earrings and just have
the one earring left. The silver and gold pendants, which easily open and
close, are specially designed to securely display and hold small jewelry keepsakes.
An
accompanying contest giveaway called "Pin (Share) It To Win It" allows potential buyers and/or investors to win
a free necklace pendant and chain of their choice by sharing personal stories and
product information on the company's social networking pages. To learn more
about pre-ordering Earring Renaissance limited-edition pendants or entering the
giveaway, visit http://igg.me/at/earringren.
"My
Earring Renaissance product line essentially gives treasured jewelry new
life," said Powers, whose oil paintings have been exhibited and
commissioned around the world. "I created my pendant system because I
wanted a solution to the lonely earring problem -- a problem I know all too
well. Like many others, I have a jewelry box tucked away with unpaired earrings
and long-forgotten pins."
Powers
said she came up with the idea for Earring Renaissance after buying a pair of
red coral and sterling dangle earrings, then losing one of them at work on the
first day. A couple years later, the same thing happened with a pair of small
opal earrings. At that moment, she dropped everything she was doing and started
working on a solution for people with similar experiences.
Development
of the Earring Renaissance product line has also been a way for Powers to honor
her mother, who died unexpectedly of cancer in 2009. One of the unpaired
earrings in her jewelry box was a diamond stud earring that her mother had
given to her for her college graduation. Now, for the first time, she can
reconnect to the earring and her mother's memory by wearing the diamond stud as
a necklace.
"We've
also found that other heirloom pieces such as a father's tie pin or a
grandmother's sorority pin also work beautifully in these pendants,"
Powers added. "I'm excited and delighted to be able to offer something
that solves a problem while helping people
reconnect to their pasts and to their loved ones."
For
her first Earring Renaissance product launch, Powers is offering four types of
custom-made pendants: antique silver, classic silver, antique gold, and classic
gold. Pendants feature a unique filigree pattern for the easy insertion of earring
studs and pins. Because the front design is different than the back design,
each pendant allows the user to have two different looks.
"To
insert a stud earring or lapel-type pin, all someone needs to do is open the
pendant at the top, position the jewelry item in the center, insert the stud, place
the earring back onto the post, and reclose the pendant," Powers
continued. "Each hinged pendant has a bail at the top that can easily
attach to a gold or silver chain. You are ready to showcase your family heirloom
in less than a minute, with no modifications to the original earring or pin
needed. This will help give amethysts, diamonds, cameos, sapphires, turquoise
and other precious gems and family heirlooms new life as a unique pendant."
Like
other entrepreneurs, Powers is looking for investors to help her underwrite the
high cost of a professional product launch. She has assembled a team of experts
to help organize and promote a fundraising campaign at indiegogo.com. The
campaign will continue through Sept. 5, with investors receiving a range of perks
from product discounts and two Giclée paintings to a fully produced family video. Donation
levels range from $10 to $2,800 with a fundraising goal of $6,000. Her silver
and gold pendants retail for $62 and $70, respectively. Customers and investors
will receive their product orders by Dec. 1, 2015. To pre-order a pendant or participate in the campaign, visit http://igg.me/at/earringren.
Earrings, pins and other jewelry items
generally have unforgettable stories behind them, and Powers wants to hear
them. She encourages individuals to share their jewelry stories at www.Facebook.com/EarringRenaissance.
The most touching stories will be featured on the Earring Renaissance blog.
People
can also win a pendant by participating in the "Pin It To Win It"
contest at www.Pinterest.com/EarringRen
or the "Tweet It To Win It" contest at http://www.Twitter.com/EarringRen.
Early
buyers are raving about their Earring Renaissance pendants.
"No
more lonely earrings," noted education professional Kathy Hardin. "Finally, there's a fun, elegant way to dress
them up and take them out."
Author
and radio talk show host Barbara Nowak
agreed. "I had been keeping my father's fraternity pin in a box for years.
Now it looks beautiful attached to the pendant, and I'm proud to wear it."
"I
can customize and create new pieces of jewelry," said professional
musician/speaker Lisa Hannah.
"It's a beautiful and unique addition to my jewelry wardrobe."
Powers
leads a professional Earring Renaissance team that includes veteran PR
professional Chuck Whiting, social
media and marketing expert Alex Scanlon,
product development coach Lu Anne Puett,
and jewelry expert/educator Warren Feld.
"With my background as a painter, I
admit I love the era of the Renaissance when art and science and architecture
flourished, so I am drawn to the richness of not only that era, but also the
word itself, meaning rebirth," Powers continued.
Powers
is known around the world as an accomplished visual artist, singer, songwriter
and composer. She landed national TV coverage in the 1990s after painting
portraits of a dozen famous songwriters for a collection of oil paintings
called "Golden Muses". Major opportunities followed, including
commissioned paintings of Franz Schubert, Frank Sinatra and Jackie Wilson. Her
Celtic-accented musical compositions have aired on national television, including
PBS.
For more information
about Earring Renaissance, visit http://igg.me/at/earringren.
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